Pay per click and SEO

SEO search engine optimization internet marketing west palm beach

SEO vs PPC

PPC vs SEO – Which is Best?

There has been debate for many years about the advantages and disadvantages of Paid advertising (PPC) as opposed to Search engine optimization (SEO) – with lots of people holding strong viewpoints for and against both. This is a huge topic – way too much to handle fully in the following paragraphs, but I’ll provde and outline of the most important points and provide my viewpoint about the issue.

Some Paid advertising strengths:

Speedy results – can normally start seeing results within just hours (or even minutes) of initiating a marketing campaign.

Only pay each time a user clicks.

Fairly easy to concentrate on the Keywords you want.

Don’t necessarily need to adjust your website.

Excellent Monitoring capabilities (making it easy to check, measure, change and improve).

You get to determine where users go (you define the landing page).

Can easily aim for distinct areas/places for your ad to appear.

Achieve first page visibility quickly (but not necessarily at low cost).

PPC can be an effective way to promote a site (in particular a new website). However as soon as you stop paying, your ads stop being displayed, and your traffic volumes drop – there is relatively long-term benefit for the expense. Pay per click is relatively quick and easy to setup – but it is just as quick and easy for your competitors – if they’ve bigger budgets, they could win the race.

Provided that you understand how much a click is worth, and are assured that the rewards outweigh the expense, Pay per click could be highly effective. You would not for instance care if it costs you a couple of thousand dollars (or more) on a daily basis as long as it yields a higher income.

PPC is one of the few ways a fresh site could get included in the search results and start to get traffic (and sales revenue) while the long term Seo methods kick in. The statistics generated from a PPC Campaign (for example which keyword phrases are resulting on conversions) can also be a valuable way to obtain information for an SEO campaign.

Natural Search engine optimization Benefits

Below are some of the benefits of Search engine optimization:

Website visitors coming from Natural Search are Free of charge.

The search positions a website accomplishes as a result of SEO can continue for a period of time after the effort has been undertaken.

On-page adjustments (which are probably necessary for Search engine optimization) can certainly help increase conversions as well as traffic.

Normally more searchers click the natural search engine results (88%) versus the ppc ads (12%), so you may well get much more targeted visitors from Organic results.

Users generally believe Natural Search engine results have got a higher “confidence” level.

Of course Search engine marketing is not free – it requires effort and expense, frequently over a long period. In some reasonably competitive niches it can be very hard (or even impossible) to accomplish page 1 rankings, however in most niches it is possible to relatively easily achieve decent rankings and traffic.

In any case, it’s the user that should be in the middle of any Search engine optimization strategies. Pretty much whatever you do to enhance the user experience may well boost your rankings and conversion rates (and in due course boost income/inquiries).

Both have their positives and negatives and dependent upon your particular preferences, either (or perhaps both) could be best for you.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s