Search Engine Optimization West Palm Beach

Search Engine Optimization West Palm Beach

It’s not really the big mystery it used to be for me anymore. It’s more like a checklist. Search engines just want relevant content to rely on, keywords to lean on, backlinks to believe in, and site longevity to admire. But like any work, it’s work. And someone has to do the work.

If you’re new at this and starting your first website, your first concern is the domain name you’re choosing. Make sure it includes your big keywords, if you can. For instance, instead of reddogcompany.com which sells primarily golf shirts in Orlando, it would better be served from an SEO standpoint to go with golfshirtsorlando.com. Search engines look first to your domain name for what you provide.

Next, as you write the site you’re going to want references to all what you do and where you do it. Include your areas of influence with smatterings of areas where you do the influencing. Landscaping for what regions? Restaurant serving which areas? Include all.

The best part about hiring someone who is capable a web designer/seo expert to write and code your site for you in design is that all this gets done in an artfully skilled way without your need to worry about all that is involved. Be careful. SEO scores drop if keyword density is too strong or too weak. Make no mistake, there is a technical lot to account for. Again, that’s why they call it WORK! (And skill).

Next is off-site SEO. Your site needs to be listed in credible web directories in order to compete with other websites who are listed. Then, there are blogs and PR web, which enrich SEO scores as well. Think of blogs/PR this way. Search engines want a slow-drip of content associated with your site released to the world leading to your site, now and in perpetuity.

There are guides and programs which allow web designers to measure-calibrate their SEO campaigns effectively, available to anyone who seeks this information. It takes hours and hours of research and practice to figure and manage this art. Also, hundreds if not thousands of dollars in SEO software (like I’ve got).

The program I use allows me to measure any keywords I want against who is presently highest on search for them. I can run reports that view competitor source code allowing me to find how best to replicate and replace my rivals for any goods and services I want to promote on natural search engine results. Again, it’s work. Then the blogs, which is why I’m writing this stuff…

Need help with this search engine optimization stuff? I’m Rob Kahn and I’m here for you. I am a kick-ass web designer-SEO expert in West Palm Beach with an Internet marketing-SEO company called South Florida Web Force, since 2007. Call me at 561-630-2896 for a FREE SEO REPORT! Every site owner needs this, you can’t begin SEO without one.

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